Book Chapters
DIGITAL TRANSFORMATION IN RETAIL: ADAPTING TO NEW CONSUMER LANDSCAPE
| # | Paper Title | Author Name | Designation | Page No. | Download |
|---|---|---|---|---|---|
| 1 | E-COMMERCE INNOVATIONS: REDEFINING CONSUMER EXPECTATIONS AND BEHAVIORS | PROF. (DR.) LAXMI SHANKAR AWASTHI | PROFESSOR LUCKNOW PUBLIC COLLEGE OF PROFESSOR STUDIES, LUCKNOW | 1-29 | Download |
| 2 | FACIAL RECOGNITION TECHNOLOGY IN THE DIGITAL ERA |
DR IMRANUR RAHMAN
MS. SWEETY SINHA |
ASSISTANT PROFESSOR LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES
ASSISTANT PROFESSOR LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES |
30-57 | Download |
| 3 | THE IMPACT OF AI AND MACHINE LEARNING ON TECHNO STRATEGY |
DR. SHALINI LAMBA
DR.KARUNA SHANKAR AWASTHI |
HEAD OF DEPARTMENT OF COMPUTER SCIENCE NATIONAL P.G.COLLEGE, LUCKNOW.
ASSOCIATE PROFESSOR DEPARTMENT OF COMPUTER SCIENCE LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, VINAMRA KHAND, GOMTI NAGAR, LUCKNOW. |
58-71 | Download |
| 4 | OMNICHANNEL SHOPPING: BRIDGING ONLINE & OFFLINE EXPERIENCES | RASHMI SACHAN | ASSISTANT PROFESSOR, DEPARTMENT OF COMMERCE, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW, U.P., INDIA | 72-90 | Download |
| 5 | AUTOMATED SOFTWARE TESTING | DR. KARUNA SHANKAR AWASTHI | ASSOCIATE PROFESSOR DEPARTMENT OF COMPUTER SCIENCE LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, GOMTI NAGAR, LUCKNOW | 91-105 | Download |
| 6 | INFLUENCER MARKETING IN THE DIGITAL AGE: COLLABORATIVE STRATEGIES AND IMPACT ON CONSUMER BEHAVIOR |
SALONI AGRAWAL
RASHMI SACHAN |
ASSISTANT PROFESSOR, DEPARTMENT OF MANAGEMENT, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW, U.P., INDIA
ASSISTANT PROFESSOR, DEPARTMENT OF COMMERCE, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW, U.P., INDIA |
106-121 | Download |
| 7 | SECURITY IN A QUANTUM BUSINESS ENVIRONMENT |
RAHUL KUMAR SINGH
SHIVENDRA PRATAP SINGH |
ASSISTANT PROFESSOR, DEPARTMENT OF COMMERCE LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW, UTTAR PRADESH, INDIA
ASSISTANT PROFESSOR, DEPARTMENT OF COMMERCE LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW, UTTAR PRADESH, INDIA |
122-138 | Download |
| 8 | HUMAN-ROBOT INTERACTION: PRINCIPLES AND APPLICATIONS |
DR. NEHA MAHENDRA
DR. KARUNA SHANKAR AWASTHI |
DEAN ACADEMICS & ASSISTANT PROFESSOR, DEPARTMENT OF COMPUTER APPLICATION THE STUDY HALL COLLEGE, PIPARSAND, LUCKNOW.
ASSOCIATE PROFESSOR DEPARTMENT OF COMPUTER SCIENCE LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, GOMTI NAGAR, LUCKNOW |
139-151 | Download |
| 9 | REVOLUTIONARY THE STRUCTURES FOR NEXT GENERATION CYBER SECURITY: IMPROVING THE DIGITAL DEFENSE TECHNIQUES | DR TARU GUPTA | ASSISTANT PROFESSOR, DEPARTMENT OF MANAGEMENT, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW | 152-169 | Download |
| 10 | CLOUD COMPUTING (CC) AND ITS ROLE IN ENHANCING OPERATIONAL EFFICIENCY IN MANAGEMENT | DR. AKHILESH | ASSISTANT PROFESSOR, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES | 170-186 | Download |
| 11 | AN ANALYSIS OF GOVERNMENT POLICIES ON PROMOTING GROWTH OF EXPORT OF HIGH VALUE SERVICE SECTORS OF INDIA | DR. SAMEER KUMAR | ASSISTANT PROFESSOR (HEAD OF DEPARTMENT OF MANAGEMENT) LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES | 187-207 | Download |
| 12 | CONTENT MARKETING TACTICS: CREATING COMPELLING NARRATIVES TO DRIVE CONSUMER ENGAGEMENT | DR. HARI MOHAN SAXENA | ASSOCIATE PROFESSOR - DEPARTMENT OF MANAGEMENT LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW | 208-227 | Download |
| 13 | CROSS-BORDER E-COMMERCE: CHALLENGES & OPPORTUNITIES FOR INDIAN MARKET | MOHINI GUPTA | ASSISTANT PROFESSOR, DEPARTMENT OF MANAGEMENT LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES | 228-243 | Download |
| 14 | FUTURE PROSPECTS AND CHALLENGES OF AI IN MEDICINE | DR. ANAND KUMAR RAI | ASSOCIATE PROFESSOR, DEPARTMENT OF COMPUTER SCIENCE, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW | 244-258 | Download |