Book Chapters
CYBERNETICS, COMMERCE, MANAGEMENT STRATEGIES IN THE TECH ERA
| # | Paper Title | Author Name | Designation | Page No. | Download |
|---|---|---|---|---|---|
| 1 | ARTIFICIAL INTELLIGENCE & CYBERNETICS | DR. ANAND KUMAR RAI | DEPARTMENT OF COMPUTER SCIENCE LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, VINAMRA KHAND, GOMTI NAGAR, LUCKNOW | 1-18 | Download |
| 2 | SOCIAL COMMERCE: USING SOCIAL MEDIA FOR SALES |
RASHMI SACHAN
SALONI AGRAWAL |
ASSISTANT PROFESSOR, DEPARTMENT OF COMMERCE, LUCKNOW PUBLIC COLLEGE OF PROFESS
ASSISTANT PROFESSOR, DEPARTMENT OF MANAGEMENT, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW, U.P., INDIA |
19-35 | Download |
| 3 | APPLICATION OF CYBERNETICS IN MACHINE LEARNING | DR. KARUNA SHANKAR AWASTHI | ASSOCIATE PROFESSOR DEPARTMENT OF COMPUTER SCIENCE LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES | 36-51 | Download |
| 4 | CONSUMER BASE OF CINEMA IN THE DIGITAL ERA IN INDIA: RESEARCH WITH SPECIAL REFERENCE TO OTT PLATFORMS |
MR. NEERAJ KUMAR SINGH
MS. AANCHAL PRAVEEN MS. PRIYANKA SINGH |
ASSISTANT PROFESSOR, DEPARTMENT OF JOURNALISM AND MASS MEDIA LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES
ASSISTANT PROFESSOR, DEPARTMENT OF JOURNALISM AND MASS MEDIA LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES ASSISTANT PROFESSOR, DEPARTMENT OF JOURNALISM AND MASS MEDIA LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES |
52-66 | Download |
| 5 | EMERGING TRENDS IN E-COMMERCE AND ONLINE RETAIL: NAVIGATING THE FUTURE OF DIGITAL COMMERCE | RASHMI SACHAN | ASSISTANT PROFESSOR, DEPARTMENT OF COMMERCE, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW, U.P., INDIA | 67-82 | Download |
| 6 | AI-DRIVEN DECISION-MAKING: REVOLUTIONIZING MANAGEMENT PRACTICES | PROF. (DR.) LAXMI SHANKAR AWASTHI | PROFESSOR, LUCKNOW PUBLIC COLLEGE OF PROFESSOR STUDIES, LUCKNOW | 83-113 | Download |
| 7 | DIGITAL TWINS IN INDUSTRY 4.0: REVOLUTIONIZING OPERATIONAL EFFICIENCY, BUSINESS STRATEGY, AND INNOVATION IN BUSINESS MANAGEMENT |
SAURABH SRIVASTAVA
DAYA SHANKAR KANAUJIYA |
ASSISTANT PROFESSOR, DEPARTMENT OF COMMERCE, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, UNIVERSITY OF LUCKNOW, LUCKNOW, UTTAR PRADESH, INDIA
ASSISTANT PROFESSOR, DEPARTMENT OF COMMERCE, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, UNIVERSITY OF LUCKNOW, LUCKNOW, UTTAR PRADESH, INDIA |
114-134 | Download |
| 8 | THE FUTURE OF CYBERNETICS IN GLOBAL COMMERCE: TRENDS AND INNOVATIONS | RASHMI SACHAN | ASSISTANT PROFESSOR, DEPARTMENT OF COMMERCE, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW, U.P., INDIA | 135-153 | Download |
| 9 | SYNERGY OF CYBERNETICS AND AI: EXPLORING THE INTERPLAY OF FEEDBACK SYSTEMS AND INTELLIGENT MACHINES |
SHWETA DWIVEDI
SAUMYA SINGH SAYED ADNAN AFAQ MOHAMMAD FAISAL |
ASSISTANT PROFESSOR DEPARTMENT OF COMPUTER APPLICATION INTEGRAL UNIVERSITY, LUCKNOW
ASSISTANT PROFESSOR DEPARTMENT OF COMPUTER APPLICATION INTEGRAL UNIVERSITY, LUCKNOW ASSISTANT PROFESSOR DEPARTMENT OF COMPUTER APPLICATION INTEGRAL UNIVERSITY, LUCKNOW PROFESSOR (HEAD OF THE DEPARTMENT) ADVANCE COMPUTING RESEARCH LABORATORY DEPARTMENT OF COMPUTER APPLICATION INTEGRAL UNIVERSITY, LUCKNOW |
154-169 | Download |
| 10 | E-COMMERCE: CHALLENGES AND OPPORTUNITIES IN INDIA | DR. HARI MOHAN SAXENA | ASSOCIATE PROFESSOR, DEPARTMENT OF MANAGEMENT LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW | 170-188 | Download |
| 11 | SOCIAL MEDIA MARKETING STRATEGY |
MS MOHINI GUPTA
DR. HARI MOHAN SAXENA |
ASSISTANT PROFESSOR - DEPARTMENT OF MANAGEMENT LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW
ASSOCIATE PROFESSOR - DEPARTMENT OF MANAGEMENT LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW |
189-204 | Download |
| 12 | ONLINE SHOPPING: A CHANGING PATTERN OF PURCHASE | DR TARU GUPTA | ASSISTANT PROFESSOR, DEPARTMENT OF MANAGEMENT, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW | 205-219 | Download |
DIGITAL TRANSFORMATION IN RETAIL: ADAPTING TO NEW CONSUMER LANDSCAPE
| # | Paper Title | Author Name | Designation | Page No. | Download |
|---|---|---|---|---|---|
| 1 | E-COMMERCE INNOVATIONS: REDEFINING CONSUMER EXPECTATIONS AND BEHAVIORS | PROF. (DR.) LAXMI SHANKAR AWASTHI | PROFESSOR LUCKNOW PUBLIC COLLEGE OF PROFESSOR STUDIES, LUCKNOW | 1-29 | Download |
| 2 | FACIAL RECOGNITION TECHNOLOGY IN THE DIGITAL ERA |
DR IMRANUR RAHMAN
MS. SWEETY SINHA |
ASSISTANT PROFESSOR LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES
ASSISTANT PROFESSOR LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES |
30-57 | Download |
| 3 | THE IMPACT OF AI AND MACHINE LEARNING ON TECHNO STRATEGY |
DR. SHALINI LAMBA
DR.KARUNA SHANKAR AWASTHI |
HEAD OF DEPARTMENT OF COMPUTER SCIENCE NATIONAL P.G.COLLEGE, LUCKNOW.
ASSOCIATE PROFESSOR DEPARTMENT OF COMPUTER SCIENCE LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, VINAMRA KHAND, GOMTI NAGAR, LUCKNOW. |
58-71 | Download |
| 4 | OMNICHANNEL SHOPPING: BRIDGING ONLINE & OFFLINE EXPERIENCES | RASHMI SACHAN | ASSISTANT PROFESSOR, DEPARTMENT OF COMMERCE, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW, U.P., INDIA | 72-90 | Download |
| 5 | AUTOMATED SOFTWARE TESTING | DR. KARUNA SHANKAR AWASTHI | ASSOCIATE PROFESSOR DEPARTMENT OF COMPUTER SCIENCE LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, GOMTI NAGAR, LUCKNOW | 91-105 | Download |
| 6 | INFLUENCER MARKETING IN THE DIGITAL AGE: COLLABORATIVE STRATEGIES AND IMPACT ON CONSUMER BEHAVIOR |
SALONI AGRAWAL
RASHMI SACHAN |
ASSISTANT PROFESSOR, DEPARTMENT OF MANAGEMENT, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW, U.P., INDIA
ASSISTANT PROFESSOR, DEPARTMENT OF COMMERCE, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW, U.P., INDIA |
106-121 | Download |
| 7 | SECURITY IN A QUANTUM BUSINESS ENVIRONMENT |
RAHUL KUMAR SINGH
SHIVENDRA PRATAP SINGH |
ASSISTANT PROFESSOR, DEPARTMENT OF COMMERCE LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW, UTTAR PRADESH, INDIA
ASSISTANT PROFESSOR, DEPARTMENT OF COMMERCE LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW, UTTAR PRADESH, INDIA |
122-138 | Download |
| 8 | HUMAN-ROBOT INTERACTION: PRINCIPLES AND APPLICATIONS |
DR. NEHA MAHENDRA
DR. KARUNA SHANKAR AWASTHI |
DEAN ACADEMICS & ASSISTANT PROFESSOR, DEPARTMENT OF COMPUTER APPLICATION THE STUDY HALL COLLEGE, PIPARSAND, LUCKNOW.
ASSOCIATE PROFESSOR DEPARTMENT OF COMPUTER SCIENCE LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, GOMTI NAGAR, LUCKNOW |
139-151 | Download |
| 9 | REVOLUTIONARY THE STRUCTURES FOR NEXT GENERATION CYBER SECURITY: IMPROVING THE DIGITAL DEFENSE TECHNIQUES | DR TARU GUPTA | ASSISTANT PROFESSOR, DEPARTMENT OF MANAGEMENT, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW | 152-169 | Download |
| 10 | CLOUD COMPUTING (CC) AND ITS ROLE IN ENHANCING OPERATIONAL EFFICIENCY IN MANAGEMENT | DR. AKHILESH | ASSISTANT PROFESSOR, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES | 170-186 | Download |
| 11 | AN ANALYSIS OF GOVERNMENT POLICIES ON PROMOTING GROWTH OF EXPORT OF HIGH VALUE SERVICE SECTORS OF INDIA | DR. SAMEER KUMAR | ASSISTANT PROFESSOR (HEAD OF DEPARTMENT OF MANAGEMENT) LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES | 187-207 | Download |
| 12 | CONTENT MARKETING TACTICS: CREATING COMPELLING NARRATIVES TO DRIVE CONSUMER ENGAGEMENT | DR. HARI MOHAN SAXENA | ASSOCIATE PROFESSOR - DEPARTMENT OF MANAGEMENT LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW | 208-227 | Download |
| 13 | CROSS-BORDER E-COMMERCE: CHALLENGES & OPPORTUNITIES FOR INDIAN MARKET | MOHINI GUPTA | ASSISTANT PROFESSOR, DEPARTMENT OF MANAGEMENT LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES | 228-243 | Download |
| 14 | FUTURE PROSPECTS AND CHALLENGES OF AI IN MEDICINE | DR. ANAND KUMAR RAI | ASSOCIATE PROFESSOR, DEPARTMENT OF COMPUTER SCIENCE, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW | 244-258 | Download |